1. Make your product listings stand out
Listings are what customers will see first, so it’s important to make them as eye-catching as possible. For this reason you should never stop trying to improve the visual appeal of your listing photos, but there are other things you can do too to really have an impact on visitors. That’s why we use Premium WordPress Themes.
2. Try to give a complete picture of your product
Your images should be as clear and well lit as possible. It’s also important that they have enough context – if you’re selling jackets, show different views of the product from both the front and back, make sure to include a model shot so customers can see how it fits, and try to find a creative way to show the size of it – a ruler outstretched or a person holding it can help.
3. Use good quality product descriptions
On the listing page, the title and images are what will grab people’s attention, but once they’re on your site you need to make sure you make them want to purchase by giving them all of the information they need. Use the description to highlight the benefits of your product over similar ones on the market and include all relevant information, such as sizing instructions and delivery Terms and Conditions.
4. Let customers know what makes you different
Give them a reason to choose your business over others, whether it’s free next day delivery, a reward scheme, a customer loyalty program, great after sale care or just the fact that you’re trusted and established. You can put this information in your product descriptions too – if you offer free delivery, then say so prominently enough to ensure it’s top of mind.
5. Make it really easy for customers to buy from you
The more steps there are between your customer finding a product they want and purchasing it, the more likely they are to leave. Make things as easy as possible for them by offering a quick view on listings so you can present products at their best without having to open the listing page every time, making multi-item checkout available right from search results, displaying multiple quantities of items in stock in your listings, and offering easy to find delivery options.
6. Encourage customers to add more to their basket
Make it easy for people to shop with you by including multiple products in one listing when possible, giving them the option of buying both items together when they’re sold separately. Group items into bundles or offer discounts on purchasing certain quantities. You can use your listing adverts to highlight what’s available in quantity, by including the ‘+’ sign next to certain items.
7. Provide product FAQs
There are lots of questions that people will have about the products you’re selling that they’ll be too shy or embarrassed to ask you directly – for this reason it’s helpful to set up some frequently asked questions to answer these before they arise. FAQs can also give detailed information about the product, what it’s made of and how to take best care of it.
8. Tell stories about your products
Telling unique stories behind each item you sell makes them more interesting and gives people a reason to choose your business over others selling similar products. You can take inspiration from the brand manufacturers to give an idea of where they were designed or made, what materials are used in them and how they came about.
9. Optimise your listings for search engines
Getting found online is important for your business, so you should make sure your listing titles, descriptions and images are well optimised for search engines and include relevant keywords. You can also use structured data to help Google understand the information on your listing and give customers more information through rich snippets, such as star ratings and prices.
10. Add product videos
Video gives people a way to see what you’re selling before they go online – it’s great because they can actually see how it works and what it’s like before they buy. You can add video to your listings by uploading a video as you’d upload an image (however, keep your videos as short as possible). That’s why we should use WordPress Themes.
27 Replies to “How to make your eCommerce website more attractive”
Pingback: What is Product Inspection and Why Does it Matter
buy tadalafil 20mg cialis 5mg sale sexual dysfunction
buy cefadroxil generic order generic finasteride 1mg oral proscar
order fluconazole cipro 1000mg pill generic cipro 1000mg
flagyl for sale order cephalexin generic buy keflex without prescription
vermox 100mg ca cheap retin buy tadalafil 20mg pills
brand avana 200mg buy avana pills for sale order diclofenac for sale
order nolvadex online cheap buy generic nolvadex generic cefuroxime
buy indomethacin 50mg online order indocin 75mg generic order suprax
amoxicillin sale order anastrozole 1 mg biaxin tablet
purchase careprost for sale buy cheap generic careprost cost trazodone 50mg
order catapres 0.1mg pill buy catapres medication brand spiriva 9mcg
buy suhagra 100mg pills purchase sildenafil online cheap sildenafil 100mg for sale
buy cheap minocin order minocin 100mg without prescription pioglitazone 30mg pill
tadalafil 40mg for sale viagra 100mg pill order tadalafil 5mg online cheap
azipro 250mg sale cost azithromycin 500mg buy generic neurontin 100mg
ivermectin virus cheap stromectol prednisone 5mg uk
order lasix 40mg pills order ventolin inhalator without prescription albuterol 4mg sale
levitra 10mg for sale plaquenil 200mg oral plaquenil order
mesalamine online avapro sale order avapro 300mg pills
levitra 10mg generic hydroxychloroquine 400mg drug purchase hydroxychloroquine without prescription
purchase clobetasol for sale buy generic cordarone 200mg buy cordarone no prescription
purchase temovate sale order buspirone 10mg buy cordarone generic
generic acetazolamide order diamox 250 mg pill brand azathioprine 25mg
buy lanoxin 250mg telmisartan us order molnupiravir pills
buy montelukast 10mg online cheap buy symmetrel online cheap dapsone drug
buy baricitinib 4mg online baricitinib order online atorvastatin 20mg without prescription