SEO has been one of the most successful tools for marketers. A great SEO strategy can generate more traffic to your website and increase the conversion rate. As such, it helps a business make more sales.
Today, we look at a type of SEO called enterprise SEO and how it’s different from traditional SEO. Check this site for more information https://www.firstpagedigital.sg/seo/enterprise/
What is Enterprise SEO?
Enterprise SEO helps improve the online presence of big sites with many pages. The fundamentals of SEO don’t change at the enterprise level, but the scale changes.
Note that enterprise SEO, although it involves the basics of traditional SEO, aims at optimizing hundreds of web pages. Therefore, it’s something done on a grander scale.
For this reason, it requires specific strategies like collaboration and deep market research for optimal success. Besides a high volume of engaging and relevant content, marketers should also include images, videos, products, comments, and other assets which need frequent attention at this level.
How is Enterprise SEO Different?
The primary difference between enterprise SEO and traditional SEO is that tactics in enterprise SEO are focused on large organizations and are scalable for many web pages.
Small businesses usually have a few pages to optimize. However, large companies have thousands of them on their site. Therefore, the strategies that work for a small number of pages might not be effective for larger sites.
Also, note that enterprise sites need different tools for their SEO. It’s also hard to make changes on an enterprise site. That’s because many people and multiple departments work on the same website. Therefore, you have to get their approval first before making any changes.
Why is Enterprise SEO Important?
Enterprise SEO is essential as it provides the right strategies for a large business. SEO tactics for small businesses won’t work on established enterprises. That’s because small companies aren’t targeting highly competitive and short tail keywords like large organizations.
Plus, big companies require a team with enterprise SEO skills to track and maintain rankings in search engines. One person cannot do this job alone since thousands of web pages are involved. Therefore, enterprises opt to hire a dedicated team to work on their SEO instead of one person doing everything.
Enterprise SEO Strategies
Enterprise SEO involves different tactics, including:
- Auditing- involves an audit of the existing content to see where there are areas that need improvement. Auditing looks at the targeted keywords, the website’s state, content, and backlinks.
- Keyword research- includes researching branded, non-branded, navigational, transactional, and informational keywords.
- Automation- small businesses can manually evaluate their information and take the right actions. However, this is overwhelming for a large enterprise. It’s why automation is a crucial part of enterprise SEO. Companies automate their auditing and keyword research, among other things.
How Much Does Enterprise SEO Cost?
Like any other marketing strategy, you need to understand the cost to determine whether it’s worth the investment. However, working out the cost of enterprise SEO is not that simple.
Most agencies do not per an hourly or daily rate for this SEO. Instead, their charges are monthly or per project. This allows them to make the extensive changes needed for a large-scale website. It also means that you retain them on an ongoing basis. Thus, you can always be sure of an up-to-date website.
Enterprises usually have two choices when it comes to enterprise SEO: they can hire internally and spend around $500,000- $1,000,000 on salaries of the stakeholders involved. Also, on top of that, they’ll need to pay for recruitment, training cost, office space, and software licenses.
The other choice is to outsource an external agency https://www.firstpagedigital.sg/seo/enterprise/ that charges around $1500000 per year and saves on the recruitment and training expenses. These agencies usually have their tools and work offsite. Plus, it’s easy to scale with them, making it ideal for those with a new product or website to launch.
Please weigh out the pros and cons of each option to decide which one suits your company best.