Online Store Development Platforms are a booming industry, popular among almost all businesses seeking to create an online merchant experience, as more and more people prefer to conduct their purchases online for its speed and ease. Companies seek to make their own custom eStores rather than be a single vendor out of many on platforms like Amazon and eBay.
Among the many eCommerce platforms out there, OpenCart has been making quite a name for itself in the niche. The OpenCart development company initially released their platform in 2010, and as of May 2016, 342,000 websites were created using the platform. It is a PHP-based platform, using MySQL database and HTML components; in this blog, we will go over the main reasons why choosing OpenCart would be a great fit for your needs.
Selling Unlimited Products
Store owners can add innumerable products for sale to their store, with an option to list the end number of products on display for sale to the customers. Not only that, you can list products across various categories with numerous reviews and ratings that give customers the right ideas regarding each item on sale.
Easy Management
While initially, one would require OpenCart developers to set up the eCommerce Store, store owners can take functionality into their own hands at a later stage, thanks to an admin panel that can help complete a lot of tasks in a short amount of time. This frees up store owners’ time to focus on their core business instead of constantly maintaining the eStore.
Multi-Store Support
A single user can host multiple eStores for different brands from the same dashboard, each with its own unique look and feel. This is similar to a physical mall hosting different brands with their own uniquely-styled storefronts under a single roof. Thanks to this central admin control, customers can seamlessly navigate the eStore while being presented with great support features, as well.
Multi-language and Currency Support
Support for multiple languages, along with multi-currency support, allows a business on the OpenCart Platform to expand on a global scale. Given that customers prefer to pay in their native currency (hence avoiding USD conversion rates) and many banks don’t allow for international payments, multi-currency support is highly attractive to potential customers. These quintessential features help in giving you an edge over the competition
Multiple Modes Of Payment And Shipping
The integrated payment methods on OpenCart-designed stores allow for making payments via a variety of means, such as debit/credit cards, UPI, online banking, e-wallets, and much more. A wide variety of shipping methods ensure that all orders are delivered intact to users on time. Additionally, business owners can also directly calculate shipping costs according to each order’s size and weight.
Support For Over 1300 Plugins
A plugin catalog of over 1300 plugins makes it very easy for a business to grow extremely fast with the latest functionalities and features. Popular plugins on the platform provide features like SEO tools, advanced sorting of platforms/pages/products, live chat, discount offers upon leaving the site, customer photo addition, content-sharing provisions, support for abandoned carts, instant blog uploads and quick checkout. This help to put one’s eStore on the vast eCommerce map.
SEO-Friendly
Search Engine Optimization helps eStores to feature at the top of search engine lists, such as Google and Bing. This is by far one of the best ways to attract customer engagement as well as to get expansive coverage. Also, SEO optimizes reviews and ratings of one’s eStore and makes it desirable in the eyes of potential customers.
High Performance
OpenCart allows for one’s eStore to be lightweight and hence high in both speed and performance levels. Even at a basic internet speed, the UX of each and every user has been highly enhanced thanks to this lightweight characteristic of the platform.
Low Pricing
OpenCart offers owners the option of adding the most convenient shopping cart in the eCommerce niche, as it is higher in speed and performance compared to all the others. The cost of installation is almost nil and the benefits that can be availed are numerous. There is no special need to hire a developer to operate the OpenCart as it is simple to use, easily learned and can be instantly developed. Hence, OpenCart is thought to be among the most economical ways to add your business to the eStore.
Final Thoughts
With highly desirable characteristics like capability for selling an unlimited number of products, easy management, multi-store support, multi-language and multi-currency support, multiple available modes for payment and shipping, support for a large catalog of plugins, SEO tools, and high performance coupled with low pricing, OpenCart is a go-to option for your eCommerce development needs. Moreover, you can choose from a variety of proficient and transparent OpenCart developers who will meticulously test your eStore and make it more visible to customers on search engines.
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