What comes first when you plan to develop an eCommerce website? Well, A website that can take your business to the next level. No matter the type of business you’re dealing with, a website always plays a crucial role in your business expansion and growth online.
Today, with emerging technology, designing a website has become very easy. You need to discuss your ideas with your developer, and he can turn your imagination into reality. And for eCommerce businesses, websites not only promote sales but also help increase your brand awareness. So, if you’re planning to design your eCommerce web design Melbourne, consider these tips for successful eCommerce website development.
7 Tips for Creating a Successful eCommerce Website
Every eCommerce business desires to succeed, like Amazon, eBay, Alibaba, etc., in the eCommerce market. We know it’s not easy to compete with these giants, but yes, you can at least increase your existence on search engines and earn good profits from a highly responsive but creative eCommerce website. Let’s find out what can make your eCommerce website search engine friendly and things you should keep in mind while designing a website.
- Focus on Simplicity
Websites with simple designs and fewer but most relevant elements attract users and motivate them to perceive information about your website products as services. There are many benefits of choosing easy website designs. Websites with a single landing page or fewer pages crawl easily by Google and start appearing on search engine pages quicker than other sites with multiple landing pages and heavy files. For example, apple.com, onirim.com, mahno.com.ua, etc., are some of the best examples of minimalist website designs.
Users can easily find what they are looking for on easy websites, and it is also possible to end up becoming your loyal customer. Designs accessible landing pages with readable content, divides content into blocks and pointers. Also, keep work on all other factors to make user friendly and crawlable, such as
- Easy website navigations
- Header and footer
- Call to action
- Quality content
- Contact form
- Easy and safe payment gateway
- Graphics and images, etc.
- Mobile-first Design
As we all know, smartphones are becoming a part of our day-to-day life, and we can’t imagine a single day without our smartphones. You will be surprised to know in 2021 that around 7.1 billion mobile phone users are there, and the number keeps rising with each passing day. Marketers are targeting mobile phone users to promote their products and attract new customers out there. And if you’re focussing only on desktop users, you need to change your strategies because competitors are already doing good with mobile phone users.
It is crucial to target mobile phone users if you want to succeed because no matter how you’re doing on the desktop, remember users are looking for your services on their mobile phones. Design a website that can do better on both desktop and mobile phones. Focus more on providing a better user experience to your customers, and they will love your site too.
- User Experience (UX)
Websites that offer a better user experience are doing well in the market. High-quality content, product images, browser-friendly sites, and easy navigation attract visitors and motivate them to spend more time on your site or may end up becoming a lead. You can analyze google analytics to learn more about your user browsing experience and how they perceive your website. It will help improve your website performance and the quality of your website. Make it look professional and deliver a message clearly to your users.
- SEO-friendly Website
Our ultimate goal is to get the top position on the search engines so that our users can find our website 2nd or third positions on search engine pages. So, for that, you need to think from an SEO point of view too. But Why is SEO so crucial? Well, if we consider the technical aspect, SEO makes sites rankable and helps attract new visitors to your sites. SEO is a set of marketing strategies that help optimize the whole website to make it search engine friendly. It will help create quality content, add social links, site map, Robot txt, Heading tags, SSL certification, URL structure, Interlinking, On-page Blog updates, etc. Also, optimize web pages, Meta Tags and images to rank them well on search engine pages. It will make Google crawl your web pages on search engine pages on search engines and help increase traffic on your eCommerce website.
- Website Loading Speed
Faster, the better. Yes, it’s true for websites too. Users expect faster results when it comes to browsing any site. Slow loading sites can be frustrating and can drive visitors to another site. So, developers must pay attention to website loading speed too. Factors like SEO plugins, heavy image files, overloaded content on webpages, animation, videos and other designing elements can make a site heavy and responsible for slow loading.
There are a number of tools available such as PageSpeed Insights, MonsterInsights, etc., with the help of which you can check your website speed and even the speed of a particular web page. The ideal website speed is 2 to 3 seconds, and the higher the page loading, the higher your website bounce rate. So, it is crucial to develop a website that can load faster. Tips to improve your website loading speed:
- Optimize images with Alt text
- Remove irrelevant elements from the home page and include which is 100% needed,
- Leave enough white spaces between the content and designs
- Provide a sense of relief to eyes with your designs
- Do not fill space with irrelevant plugins
- Use High-Quality Images and Videos
To make your customer’s shopping experience better, use only high-quality product images and videos. High-quality, optimized images, including Alt text, will help google crawl your website images and rank them on google images too. High-quality product images, appealing Photos, Videos increase conversion rates and motivate them to make purchases. Not only attractive images but also work on the overall website too. Quality images and videos will grow your business credibility and reliability too. To do it better, you can analyze your competitors and other eCommerce sites and see how they are doing it and what images they are using.
- Consistency in Design
Experiments in website designs are good, but sometimes they can drive users’ attention from their goal. Users are familiar with many eCommerce sites, and if you’re making some changes, it is possible to leave unnoticed at first glance. So, it is better to keep things familiar on your site to increase your website user experience. It will help them to perceive your site better and find what they are looking for. Search button, menu, product catalogues, cart options, category sections are some of the few design elements which need to be placed at the right place. Stick to colour selections, designing patterns, and maintain consistency with other elements too.
Designing an eCommerce without having any technical knowledge can be a daunting task. But if you want to stand out from competitors and perform well on search engine pages, hire an eCommerce website development company or developer. An eCommerce web design company will help design highly responsive but SEO-friendly eCommerce websites that can take your business to the next level.