Google’s CWV (Core Web Vitals) are a set of metrics that measure a website’s performance. They include things like page load time, interactivity, and stability. Google has said that these factors are essential for SEO worldwide, and they will be using them as ranking signals in their search algorithm. 

If your website scores well on Core Web Vitals, it is more likely to rank higher in Google search results.

There are three primary metrics that makeup Core Web Vitals:

  1. Largest Contentful Paint: This measures how long it takes for the main content of a page to load.
  2. First Input Delay: This measures how long it takes for a user to be able to interact with a page.
  3. Cumulative Layout Shift: This measures how stable a page is. A high score means that elements on the page are not moving around too much.

Improving your website’s performance on these metrics can be a challenge, but it’s essential to consider if you want to increase your site’s ranking in Google search results. Many factors go into SEO, and Core Web Vitals are just one piece of the puzzle.

If you’re new to SEO, try using Google’s PageSpeed Insights tool to get some ideas to improve your site’s performance. 

More about Google algorithms

Google algorithms are rules that dictate how Google ranks websites in its search engine results pages (SERPs). These algorithms are constantly evolving, and part of Google’s secret sauce is that it does not release detailed information on how they work. More than 200 factors go into and determine the algorithms, and they are designed to surface the most relevant and authoritative results for any given query.

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Why are Google algorithms important? Because they directly impact your website’s visibility in SERPs. If you neglect to optimise your site for the latest algorithm updates, it could be buried on page 10 or, even worse, wholly removed from the index. That’s why it’s so important to keep up with the latest algorithm changes and make sure your site is constantly optimised for the best possible results.

What are some of the essential Google algorithms? 

Here are a few of the updates that have had the most significant impact on SEO in recent years:

Panda: The Panda algorithm update was designed to weed out low-quality content from SERPs. This update has significantly impacted content farms and sites with thin or duplicative content. If Panda hits your site, you need to focus on creating high-quality, original content to improve your rankings.

Penguin: The Penguin algorithm update was designed to combat link spam. If your site relies heavily on low-quality links for its ranking, Penguin could be a significant problem. To recover from this update, you need to clean up your link profile and focus on building high-quality links.

Hummingbird: The Hummingbird algorithm update was designed to improve Google’s understanding of queries and intent. This update has had a significant impact on keyword research and optimisation. If you want to rank for long-tail keywords, you need to optimise your content for these queries.

Mobile: The Mobile algorithm update was designed to improve the visibility of mobile-friendly websites in SERPs. With more people using mobile devices to search the web, this update is essential if you want your website to be seen as many people as possible. To make your site mobile-friendly, you need to use a responsive design or create a separate mobile version of your website.

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RankBrain: RankBrain is Google’s artificial intelligence system to help process and understand queries. This update has had a significant impact on the way SEO is done, as it has made it more critical than ever to create content that is relevant and useful to users. If you want to rank well with RankBrain, you need to focus on creating high-quality content that addresses the needs of your audience.

These are just a few of the essential Google algorithms updates in recent years. As you can see, each one has had a significant impact on the way SEO is done.

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