Building a successful brand is much the same as following a complicated recipe – if you miss out on a key ingredient the entire thing could turn into a disaster. Your brand is really your reputation. It is what people know about you, what they think and say about you, and this lets them decide whether or not to buy from you. It is so important to get it right.

Here we will give you the key ingredients to create a recipe for success for your brand today…

1. Brand Strategy

The first ingredient that you require is a sound brand strategy. This may be something you have cooked up yourself, or you may choose to get help from your marketing agency in Dubai or similar. Your brand strategy is your main ingredient. It is what you base the rest of the dish around. Without it, you don’t have anything.

Your brand strategy should include everything that you stand for. It is who you are, where you are from and where you intend to go. It is your purpose and the people that you can help. Your brand strategy should include:

• Considering your target market
• Knowing your purpose
• Creating a brand message
• Competitor research and more.

2. Brand Identity

Your brand identity is the next ingredient in creating the perfect brand. You need to take all that you have decided, all that you know about what you want your brand to be, and then decide how you will share that with the world. It is not enough for you to know who you are; you need to get that message across.

You can do that through:

• Your logo
• Fonts
• Patterns
• Tone of voice
• Style
• Web design
• Packaging and more.

Your brand identity is the face of your brand, so make sure that it matches up with how you imagine it, and that it is the look and substance that you want to put across. Between your style, logo, slogan and tone, you are representing yourself to the world, so take the time to do it right.

3. Brand Marketing

Now that you know what your brand is and how you wish to present it, it is time to actually do so. The final ingredient for your brand is to get it out there and start getting noticed. Between your successful brand identity and your solid and well thought out brand strategy you know all you need to know about your brand. Now it is time the world did too.

Brand marketing includes utilising:

• SEO
• SEM or PPC
• Email marketing
• Social media and influencer marketing
• Your own website and more.

A recipe for success?

Now that you have the main ingredients for your successful brand, you can put them all together to create your masterpiece. Remember that building a brand doesn’t happen instantly, and it requires a great deal of time and effort to work. Your brand is your reputation, and if you put in the requisite time and ingredients, you will see just how worthwhile and successful it can be.

Sounds delicious, right?