The first item ever ordered online on Amazon (a book) is in 1995. Around 25 years since then, the e-commerce industry has over $2 trillion in sales all over the world. 

E-commerce has bought a revolution in order to meet people’s needs and requirements. It has also made their shopping easier. When e-commerce was started, it was quite limited to its capabilities, but now the time has gone. The world of e-commerce has made its existence in different areas, whether it is enhanced return policies, customization, or improved integration. 

Importance of E-commerce Trends 

Since 1995, E-commerce has been continuously changing year by year. Merchants are developing and enhancing their businesses by reaching a large extent of customers. The world of e-commerce is getting competitive. To be at the top of the competition, e-commerce trends are required to be monitored and analyzed constantly. You might risk falling behind the competition if you avoid keeping an eagle eye on e-commerce trends. Thus, it is important to look ahead in order to ensure future success. 

As we are into 2021, e-commerce business owners are required to know completely about these, so that they can take advantage of them. Therefore, it becomes necessary to analyze the e-commerce trends and adopted them appropriately. 

E-commerce Trends in 2021

Still, you are on the fence about the future of commerce? You may take a look at the top e-commerce trends of 2021. 

1. Online Sales Growth is huge

E-commerce sales are being grown rapidly and continuously. In today’s world, online shopping has become one of the most popular and important activities. As per the eMarketer, 2021, the Global E-commerce Sale is expected to grow from 26.7 percent year-over-year to $4.891 trillion in 2021. 

Not only this, online sales are expected to hit $6.388 trillion which is nearly twice that of 2019’s total e-commerce sales. 

2. E-commerce future after Corona Pandemic

It will not be wrong to say that the impact of Covid-19 and lockdown has helped E-commerce businesses to grow. Already, Jeff Bezos has recorded a nearly $24 billion increase for Amazon’s products and services.

Along with this, experts predict that the demand in an increase in e-commerce because of Covid-19 impact is not only a short-term boost but it will stay here. Several market analysts say that the current penetration rates (15 percent) are expected to be increased up to 25 percent by 2025 (MarketWatch, 2020).

3. Growth in Mobile Shopping

In 2020, the total sales made through mobile devices was $2.66 trillion and the sales are expected to grow by 18.8 percent to $3.16 trillion by the year 2021 (Payvision, 2020). Almost every website is created user-friendly which makes e-commerce simple and easily accessible. 

4. Youth Changing the Business Landscape

The effect of Covid-19 and lockdown cannot be denied. Over 54% of consumers moved towards spending online. Almost customers of all ages have shifted towards online shopping, but mostly the young generation has made a lot of contributions to the e-commerce trend. 

As per the Shopify, 2020 report, two out of three (67 percent) young consumers aged 18 to 34 are spending more money purchasing items online now than before the pandemic. Additionally, the growth has also been seen in the older age groups whose shopping expenditure has increased by 57 percent.

5. Role of Social Media

The count of online shoppers has increased rapidly. Social media platforms like Instagram and Facebook have introduced the ‘buy’ button and ‘checkout’ button. Apart from this, platforms like Shopify allow businesses to link their online stores with social media sites. 

With the change in consumer behavior and technology, you are required to focus on the e-commerce trends in 2021. This is the time to take your e-commerce business to the next level.

In 2021, more than 25 years of launching Amazon and 15 years of Shopify, it would be quite simple to assume the penetration of e-commerce would be 50% or even more, but the result was shocking. The U.S. is one of the most advanced economic countries in the world and it only penetrates 8%. 

However, experts have a keep eye on the rate of e-commerce penetration all over the world ever since. In spite of e-commerce growth over these past years, they found that the U.S. has managed to reach only a 17% rate of e-commerce penetration. In the past one and a half years, China and South Korea’s e-commerce penetration is more than 25% and is still in progress to be made. 

From the above snippet, it can be clearly understood that we are still at the beginning of this trend. It is our strong belief that we will be at a certain stage where half or more of every retail dollar is spent online in the coming years. 

5 Major Predictions For E-Commerce 

The five key predictions for the future of e-commerce have been discussed by marketing experts who are proficient in their field. 

1 – e-Commerce Is Growing 

Of course, e-commerce is growing at a global scale but with only 11.9% of Retail. E-commerce manages to grow as retail brick-and-mortar outlets develop an online presence to reinforce their sales decrease at the physical locations. The comfort of placing an online order for your products is not going to go away. In 2017, the retail sales represent only 13% and there are several rooms to move up the ladder.

2 – Mobile Trend

Rishabh Software, 2017 says that as per the from comScore shows, “e-commerce growth overshadows all other online retail spendings, with over three times the growth of PC eCommerce.” With a huge number of mobile users over five billion by the year 2019, e-Commerce continues to enlarge the use of mobile spending and online shopping.

3 – B2B e-Commerce Is Likely To Outperform B2C e-Commerce

If we talk about the U.S. B2B retail, till the year 2014, it is topped $8 trillion. The B2B market is growing at an extent speed in terms of digital technology and online buyers. The convenience and ease of savings are assisting tiny and small firms that minimize costs and offer what I needed right to their office. However, such decisions are generally made depending on their efficiency.

4 – Customer Focus, AI Can Be Smart Choice

The demand for artificial intelligence is increasing day by day. Generally, AI focuses on individualized shopping for e-Commerce buyers. Several brands have started highlighting customer-based engagement in the different characteristics of their online business, like social media platforms including Facebook, Instagram, Twitter, etc. Customers come to see personalized ads based on their shopping habits. AI generally identifies the area of your interests which mainly depends on your shopping and browsing history.

5 – Video Makes Positive Impact

Including videos in content makes an impact in some engagement statics – 

  • 51% of digital marketing professionals says that video gives the best ROI.
  • Use of video content enhances revenue 49% faster than users not using video.
  • 64% of consumers purchase products after watching social videos.
  • Social video produces 1200% more shares as compared to images and texts.
  • Views on video content have reached up to 99% on YouTube and 258% on Facebook (via tubular insights).
  • Make use of GIFs while posting ads on Facebook! 

These were the few e-commerce predictions for coming years based on the research and analysis of marketing professionals.