A platform where you can earn money while also posting about a topic that you love? That sounds like a recipe for success!

Bloggers are responsible for creating, researching, and then pitching innovative content ideas to be published and promoted online via many channels.

Many people still dream of becoming a blogger. And with the rising popularity of the digital space, more people are turning to blogs for helpful life advice and to make an additional income every month.

Yet there is a lot more that goes into being a blogger than simply knowing how to write.

Whether you’re wondering about How to start a blog or simply want to understand more about the things a blogger does to increase engagement, this article contains lots of helpful information that could be of use to you.

What Is A Blog?

A blog is a website where a single or group of writers can express their views about a specific subject. It can be for business purposes or personal use, depending on the intention of the blog, and should regularly be updated with content that is easy to engage with to continuously attract a bigger audience to the site. 

What Is A Blogger’s Primary Job?

Put simply, a blogger’s main role is to think, research, and then write! Regardless of the topic or type of blog, regularly scheduled content is the key to finding success with a blog. However, simply writing the content is not the only thing that a blogger does as part of their job.

1- Write Content

The things you choose to write about on your blog are completely up to you. For example, if you’re a keen foodie or have an interest in travel, why not capitalize on your interest? You can focus on one destination or meal that you love each post and go into detail about it, allowing your audience to engage with what you are writing about.

To keep your audience loyal, it’s best to stick with one specific niche. Simply put, if you’ve drawn in your audience by writing about one topic, they won’t be interested if you decide to suddenly write about something completely unrelated!

In the case of a blog, writing content is not just about the words that you put onto the digital page. Instead, it’s about telling a story to your readers. By formatting your writing correctly and using relevant images to break up the text, you can establish a direct connection with your audience.

2- Email Marketing 

Blogging and email marketing go hand in hand. Email marketing allows you to stay in constant communication with your readers, helping the relationship to blossom. By sending out a weekly newsletter you are sending the relevant information directly to your audience’s email inbox.

Essentially, email marketing for bloggers is a cost-effective way of securing the maximum number of readers possible for your posts.

Not only will successfully utilizing email marketing generate more traffic to your blog website but it will also keep those signed up to your newsletter feeling in the loop with you, your content, and any plans you may have!

3- Social Media Marketing

Self-promotion is another thing that a blogger must do to attract new readers to a blog. You don’t need to spend money to do this, however, and can simply advertise your content across social media platforms!

The majority of people are on social media these days which means it’ll be quite easy to find your target audience. Platforms including Twitter, TikTok, Facebook, LinkedIn, and Instagram are excellent (and free) methods of self-promotion for this very reason! The algorithms of each site will help you target the right audience.

A Blogger’s Checklist

We know that this article is a lot to take in, so we’ve taken the liberty of creating a simplified list of a blogger’s main day-to-day responsibilities:

  • Brainstorm new ideas
  • Plan upcoming content
  • Join affiliate programs for products you’re happy to promote on your blog
  • Write content according to your publishing frequency (one a day, twice a week, etc)
  • Carry out keyword research 
  • Look for relevant images
  • Reply to comments
  • Network on social media platforms
  • Answer emails
  • Learning about SEO optimization to improve search engine results
  • Collaborate on posts with other bloggers (guest posting)
  • Track website analytics 


A blogger’s job cannot be so easily defined. In layman’s terms, bloggers run a digital empire. From initial content generation to overseeing promotion on social media, there are many small jobs that a blogger must complete for each piece of content that they write. 


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